Our client needed branding for a coffee shop in Brooklyn, NYC, based on a Jungian Archetype. We created a brand and experience that goes beyond drinking coffee, offering a lifestyle space for the 2SLGBTQIAP+ community to connect and celebrate diversity. We chose the Helper and the Wizard archetypes, emphasizing community, innovation, and uniqueness.

Zaik was born and raised inspired by the drag scene, art from 00s, and photography from the Studio 54 era. It is a maximalist pout-pourri rooted in theater performance and connection. It is a space for community and discovery, as well holds space for that boring 1-on-1 coffee meet, with the flavor of a well-brewed coffee. Zaik is more than a brand, it is a community hub.

Art Direction Mars Quave

Presentation Design and Mockups Alana Imamura

Social Media, Designs and Online Strategy Giovana Ramos